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A $4.5k VicRoads fine. A broken loop of forms, phone transfers, and “come in-store” dead ends. And somehow, that’s the spark that pushes us to dissect why most goals die by February—and how to build a system that won’t.
We get real about the 83% who abandon resolutions, then map a simpler path: shrink the goal, raise the stakes, and win the moments. Think two-minute windows where a burrito becomes a short black, or a snooze becomes gym shoes. We share the tools that make those choices easier—packing the night before, scheduling workouts as meetings, daily weigh-ins with an accountability partner, and tracking simple metrics like steps, protein, and sleep readiness. No heroics, just repeatable systems that survive hot days, bad sleep, and bureaucracy.
Underneath the tactics is purpose. Humans move faster to avoid pain than to chase pleasure, so tie your goal to a consequence you can’t ignore. Picture yourself at 70: playing on the floor with grandkids vs. watching from a chair. That image changes decisions today. We also tackle flexibility as a longevity skill, why “all or nothing” challenges backfire, and how separating personal goals from company targets reduces stress and boosts clarity. If your habits were a person, would you respect them? If not, change one habit now and let compounding do the rest.
If you’re in construction, join us at the Builder Summit in Melbourne this month. It’s free, packed with systems, branding, scaling, and real-world playbooks—and one attendee will walk away with a Makita toolkit worth over $2,000. Subscribe, share this with someone who needs a February reset, and DM us on Instagram with the one goal you’re committing to this week.
